Here’s the Best Way to Get Someone to Quit Smoking – TIME

September 17, 2014 by  
Filed under The Smoker Stop News

Here's the Best Way to Get Someone to Quit Smoking
TIME
… speculate that loss-framed messaging — the kind that focuses on the negative consequences of continuing a behavior — worked better for smokers who felt they had more agency in their cessation because the negative ads built up motivation to stop.

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